LTDC embarks on awareness campaigns at Ha Ramatšeliso Qacha’s Nek
As part of reputation management measures and to promote tourists’ safety in Lesotho, LTDC regularly undertakes public awareness campaigns to sensitise people on the importance of tourism as well as best practices in tourism in Lesotho. An awareness campaign was thus held by LTDC in collaboration with LMPS at Ramatseliso in Qacha’s Nek district. The campaign covered 6 villages of Makhoareng, Ramatseliso, Ha Monyane, Ha Jakobo, Mapakising and Ramahlaela.
Speaking on behalf of LTDC, the Public Relations Manager – Mrs Manchafalo Motšoeneng appealed to community to abstain from harassment of tourists. She noted that there has been disturbing reports of harassment perpetrated by some members of the community, including children. “Tourists leave financial footprint in Lesotho through spending on lodging and cuisine, purchase of artifacts, payment of tour guiding services, entrance fees at attractions sites etc. By embracing hospitable behavior we are encouraging repeated visits and word of mouth promotion, for us to receive even more tourists” said Motšoeneng.
On the same occasion the Public Relations Officer- Mr Molapo Matela emphasised the importance of tourism and urged the community to tap into tourism investment opportunities to generate income for their families. “Pony trekking, botanical garden, rural home stays, traditional performances, production of crafts to mention a few are some of the businesses Basotho can consider to make a living through tourism. In that way, they will also be promoting tourism in Lesotho though product development and longer stays” Matela Noted.
On behalf of LMPS, Inspector Qomatsi Pobetsi of Ramatšeliso Police post emphasized that tourists need to be given a cordial welcome because that will position Lesotho not only as a unique destination but also as a hospitable destination for tourists. Pobetsi emphasized the need for collaboration with the community through Community Policing Forum to combat criminal activities that will hamper tourism in Lesotho.
Mr. Makoanyane Rathebane a member of the community was upbeat and encouraged the villagers to begin rural tourism projects like rural home stays, pony trekking and rejuvenation of botanical gardens. Makoanyane conveyed his utmost gratitude to LTDC for disseminating useful information that will impact positively on the livelihoods of the community.