Travel News

CEO’s Christmas Message 2018 - LTDC

Mr Tšeliso Tokonye Ramakhula

As it is usually the case at this time of the year, we all reflect on how quickly the year has passed and we are met with excitement at the prospects of closing the 2018 chapter of our lives.

We embarked on plenty of hard work together with our valued tourism partners and this makes us look forward to enjoying the festive season. During the year, LTDC participated and implemented a number of initiatives aimed at ensuring that Lesotho remains a reputable destination as well as promoting domestic tourism, community based tourism development and investment in the sector. 

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LESOTHO TOURISM EMBRACES DIGITAL SOLUTIONS

Tourism and the digital transformation

enhancing sustainability in tourism”

Globally, the travel and tourism panorama has undergone a remarkable change as a result of the evolution of digitisation. Advances in internet, mobile technology, and social media have transformed the tourists or travellers approaches in planning a trip, clouding traditional, physical, personal and time boundaries.

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A Legend has fallen…

Mr Tšeliso Tokonye Ramakhula

The shock waves of the demise of one of the Kingdom in the Sky’s best passionate Historian and tourism Legend, Mr Tšeliso Tokonye Ramakhula has evoked deep sadness amongst all the tourism industry players as condolence messages are pouring in from different corners of the Southern African region. Indeed Lesotho has lost a legend in Ntate Tokonye Ramakhula.

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Lesotho attends the 61st UNWTO Regional Commission for Africa

Lesotho delegation from the Ministry of Tourism Environment and culture (MTEC) and LTDC participated at the 61st UNWTO Regional Commission for Africa and the seminar for tourism statistics. The delegation was led by the Honourable Minister of Tourism Environment and Culture, Mr Motlohi Maliehe, other representatives who attended were Principal Secretary at MTEC, Mr Maraka, Mr Lemeke from MTEC and LTDC’s Head Research and Development, Mr Ramafikeng.

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2018 Tourism Indaba

The Lesotho team, made up of representatives from the Accommodation, Travel Agency, Tour Operation & Guiding, is currently attending Africa’s biggest Travel Indaba 2018 in Durban, South Africa. The show takes place every year in the month of May. This year’s INDABA began on the 8th May and will be over on the 10th May. 

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LTDC on training more youth in tour guiding

Tourism and the digital transformation

The Lesotho Tourism Development Corporation (LTDC) awarded 13 trainees certificates in tour guiding in Roma after a hectic two weeks training. In the last five years the LTDC has provided training to over 100 learners throughout the country. This is part of an initiative by the corporation to produce and enhance professional Tour Guiding and equipping them with the requisite skills to be able to create sustainable jobs for themselves and also flourish the tourism sector. As a way of motivating the tour guide to unleash their full potential the industry experts were invited to the awarding ceremony to inspire them.

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LTDC development initiatives undertaken in the Matsoku and Bokong Community councils

Community Gathering

Over the years there have been concerns about the inhospitality, negativity towards foreign visitors by the host communities at different parts of the kingdom. These attitudes are attributed to the lack of understanding of the full potential of the benefits engendered by tourism. In an effort to root out this behaviour, the Lesotho Tourism Development Corporation (LTDC) routinely undertakes public awareness campaigns; the public awareness campaigns are largely an issue of educating members of the community about the value of tourism. The corporation also encourages community participation in tourism related activities and businesses which saw the initiation of tourism development committees within Matsoku and Bokong Community Councils in the Leribe district.

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LTDC embarks on awareness campaigns at Ha Ramatšeliso Qacha’s Nek

Awareness Campaign Qacha

As part of reputation management measures and to promote tourists’ safety in Lesotho, LTDC regularly undertakes public awareness campaigns to sensitise people on the importance of tourism as well as best practices in tourism in Lesotho.   An awareness campaign was thus held by LTDC in collaboration with LMPS at Ramatseliso in Qacha’s Nek district. The campaign covered 6 villages of Makhoareng, Ramatseliso, Ha Monyane, Ha Jakobo, Mapakising and Ramahlaela. 

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Snow falls in the Kingdom in the Sky

Snowfalls in the Kingdom in the Sky

On May 12th2018, the first snow of 2018 winter season fell at Sani pass in Lesotho, drifting against the hills, politely begging entrance and then falling with disappointment to the highest peaks of Lesotho. The first fall of the snow is not only an event, it is a magical event whereat one goes to bed in one side of the world and wakes up in another, quite different.

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Kome Rural Home-stays Project

LTDC develops and promotes quality tourism products and services through Kome Rural Home-stays Project

In its endeavour to enhance the quality of service in the tourism industry, thereby promote tourism in Lesotho, LTDC in collaboration with UNWTO through the ST-EP Foundation Project is on the drive to develop and promote rural tourism businesses. The project covers the areas; Ha Baroana, Malimong, Kome and Thaba-Bosiu on the east of Maseru. The project is co-funded by both LTDC and UNWTO STEP Foundation.

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